Thursday, January 13, 2011

BBC Business English-Lesson 5. Describing your company's product

NEW WORDS:

- Run-through (n): tổng dợt
- Introduction (n): sự giới thiệu
- Background (n): thông tin cơ bản
- Return on investment (ROI (n)): lợi nhuận
- Turnover (n): doanh thu
- Pre-tax (v/n): trước thuế
- Profit (v/n): làm lợi/lợi nhuận
- Range (n): loại
- Broad (adj): rộng


- Profile (n): tiểu sử sơ lược, mô tả sơ lược
- Detail (n): chi tiết
- Specific (adj): cụ thể
- Describe (v): miêu tả
- Certain (adj): khó xác định
- Section (n): phần, khúc
- Research (v/n): nghiên cứu/sự nghiên cứu
- Strategy (n): chiến lược
- Remind (v): nhắc nhở
- Letter (n): mẫu tự
- Honored (adj): vinh dự
- Ambitious (adj): nhiều tham vọng
- Steady (adj): đều đặn
- Market/marketplace (n): thị trường
- Interrupt (v): ngắt lời
- Core (n): chủ yếu, nòng cốt
- Model (n): mô hình
- Railway (n): tàu hỏa


USEFUL SENTENCES:

1. We must get this right
2. I’ll describe the range and say which products are successful
3. Mr.Sakai may want to discuss certain products so be ready for that
4. At the end of this section of the presentation I will ask Mr.Sakai if he has any question
5. The product’s type photo here that just remind me is the product called big-boss or non-big-boss?


6. We are very honored to have this opportunity of making this presentation to you Mr.Sakai.
7. In the next hour and half we hope to show that.
8. If you have any questions, please feel free to interrupt at anytime.
9. In those day the company’s core business was model railways and cars.


DIALOGUE


Don: Let’s have a run-through. We must get this right. The first, we have introductions.  Second I’ll talk about the background: company growth, staffing levels, return on investment, turnover and pre-tax profit. Third, Derek you’ll talk about the product range, that at this stage of presentation we want to give a broad company profile, don’t give too much detail about the specific products.

Derek: Ok, Don. I’ll describe the range and say which products are successful.


Don: Good, Mr.Sakai may want to discuss certain products so be ready for that. At the end of this section of the presentation I will ask Mr.Sakai if he has any question. We won’t discuss about research and development at this stage, it will come at the end. Then Kate, you talk about major markets and sales stategy. Is everything ready?


Kate: Everything is ready I hope.


Printing service: Right, the product’s type photo here that just remind me is the product called big-boss or non-big-boss?


Edward: Big-boss.


Printing service: Ok, these letters or these blacknesses?


Edward: Nope. I don’t like these blackness.


Printing service: Ok, this.


Edward: Can it be larger?


Printing service: Yes, like this. It looks good like that.


Edward: Excellent. It’s very clear. It’s easy to read. That’s what I want


Don: Again, welcome to Buyery System. We are very honored to have this opportunity of making this presentation to you Mr.Sakai. In the next hour and half we hope to show that: one Buyery System has the right product range for today marketplace and the ambitious plan for the future. Two that our market share in Europe is growing at a steady rate. Three that our marketing stategy in the US is very successful. And lastly four that we can be a major player in far Easten markets and we’re sure that we can be a major player in these markets. If you have any questions, please feel free to interrupt at anytime. Well, first of all some background information of Buyery System. As you know, the company started over four years ago. By Mr.Harris Senior. In those day the company’s core business was model railways and cars.


Printing service: And here, we have some copy that tell us the product complete.



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